They are the only restaurant left that has not fussed up their menu. They just sell hamburgers and fries. That’s it. They have not added fajitas, or chicken droppers, or apple caddies. They just sell burgers. Thank God.
Remember when the menu at McDonald’s was simple? They had some variety, sure. They had apple pies and fish sandwiches – and a few different kinds of hamburgers. But to walk in there now – I don’t even know where to look anymore. (Apples?! Seriously? Is anyone going to McDonald’s for fresh fruit?) I get it, so don’t try and school me about our unhealthy American culture, or money, or any of it. I get it. One thing is for sure, and I am using the word very specifically: it is all very, very dorky. Analyzing linguistics and everything – yes, dorky is the perfect word for it. I mean, have you gone to Taco Bell lately? They frigging sell Doritos. It is so lame (it is not unlike Captain EO at Disneyland).
Jack In The Box, Carl’s Jr., Wendy’s, Burger King – they all need to settle down. Keep it simple.
In-And-Out certainly does not appear to be struggling, despite the fact that they haven’t started selling “jalapeno dippers” or anything else out of their wheelhouse. Every time I go there, the line is huge. They can call it In-And-Out-In-An-Hour. Doesn’t bother me. The line takes awhile because some people are probably ordering things off of the “secret menu.” Nothing dorky about that.